SEO Terminology: A Glossary of the Most Popular SEO Terms, SEO Definitions

SEO Terminology: A Glossary of the Most Popular SEO Terms, SEO Definitions Used for Guest Posts or guest blogging

SEO is Defined as search engine optimization although it sounds much like a foreign language, especially since SEO is a new concept for you. If you’re thinking of learning or hiring and digital marketing agency or services to help with optimization, you should need to understand some basic SEO terms or SEO Definitions. How much does Seo cost in the USA?

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  1. 301 Redirect or Redirection
  2. 404 Not Found
  3. Algorithm
  4. Alt Text/Tag
  5. Analytics
  6. Anchor Text
  7. Black Hat SEO
  8. Branded Keywords
  9. Canonical Tag
  10. Click Through Rate/CTR
  11. Content Management System/CMS
  12. Conversion
  13. Crawl
  14. CSS
  15. Dead Link
  16. Disavow
  17. Duplicate Content
  18. ECommerce SEO
  19. Dynamic Tags
  20. Fresh Content
  21. FTP
  22. Google Bot
  23. Google Analytics
  24. Google Search Console
  25. H1
  26. HTML
  27. Inbound Link
  28. Internal Link
  29. Internal Link
  30. IP Address
  31. Keyword Not Provided
  32. Keyword Stuffing
  33. Landing Page
  34. Link Building
  35. Manual Penalty
  36. Meta Description
  37. No follow
  38. Organic Search Results
  39. Outbound Link
  40. PageRank
  41. Panda
  42. Penguin
  43. Quality Content
  44. Quality links
  45. Robots.txt File
  46. Search Engine
  47. Search Query
  48. Sem
  49. Seo
  50. Sitemap
  51. SERP
  52. Title Tag
  53. URL
  54. Usability
  55. White Hat SEO

What is 301 Redirect or Redirection?

When a page is visited, immediately send users to a different page on a site or redirect. 301s are diverting or putting redirection in place when a web page is deleted or does not exist. 301’s is suitable for pages that are linked to other sites or are ranking on search engines. This will help keep the user experience of your site intact and ranking pages in good standing with search engines.

404 Not Found

A 404 not found error occurs when a user tries to access a page that does not or no longer exists on your website. Often, when a 301 redirect hasn’t been put in place on a page that does not exist, users may see something like this image:

Seo Definitions
SEO Ranking Positions, SEO definitions


The algorithm is a sequence of artificial intelligence actions performed including calculations and automated reasoning. For SEO terms or SEO definitions, we referred to Google’s algorithm that automates organic search results by factoring in over 300 different signals called Google algorithm.

Alt Text/Tag

An SEO strategy element for describing images to search engines is called alt text, or tags. Because search engine bots do not understand or read images, the ALT tag helps with a string of words about the picture, often including a vital keyword related to the photos.


Analytics is a system for computing and analyzing a set of data or statistics. For SEO, an SEO definition or defined analytical statistics like website traffic, users, revenue, traffic sources, site goals, and the behavior pattern of users to compare the progress or improvement of an SEO campaign. Google Analytics is a standard software for collecting and reporting analytical data.

SEO Definitions
Google Analytics, Seo definitions

Anchor Text in SEO term

The Text within a website that is clickable, and links inserted to another page on the site or a different domain. This text is typically a distinct color from the other text to indicate a hyperlink. For SEO, anchor text is used to link a relevant keyword to its corresponding page.

Black Hat SEO

Black Hat SEO is an aggressive strategy that does not adhere to search engine policy and guidelines. This SEO can refer to hiding text on a website, keyword stuffing, spam link building, content automation, cloaking, and several other strategies being used. Black Hat SEO can result in a penalty to a site from search engines, preventing it from ranking organically. It is mostly the wrong way to bring traffic. So don’t ever try to cheat Google in any way.

Branded Keywords

Branded Keyword is a set of organic or paid keywords that include the brand or name of a business, or paid promotion.

Canonical Tag

Canonical Tags are HTML markups placed on a web page that is not considered an authority page. A canonical tag tells search engines to look at the URL specified in the tag as the authority and preferred or a special version of the page, passing the link juice and rankings to that URL. It seems like that:

Click Through Rate/CTR

The rate at which users click on a website from organic or paid search results. CTR or Click Rates is a way to gauge title and description performance.

Content Management System/CMS

The Content Management system is an application used to manage digital content in a collaborative environment. Popular content management systems include WordPress, Novios, and Magento. This type of website is mostly used for educational purposes.


A conversion is defined as when a user completes the most important action on a website. Actions can include buying a product, signing up for a newsletter, filling out a contact form, registering for an online seminar, etc. Something converts from query to conversion.


Using a third-party application to search a website and collect data including pages, status codes (200, 301, 404), and SEO elements like titles and meta descriptions called Crawl.


CSS is a Cascading Style Sheet is a language for how the HTML markup on a site will look.

Dead Link

A hyperlink that is broken and directed to a page that no longer exists is called a dead link. Errors like 404 not found, server errors, 500 errors, 403 forbidden, etc. are examples of dead links. Dead links have a negative impact on SEO.


In SEO terms or definitions disavow is a process of identifying the spam backlinks to a site and telling search engines to ignore them. The disavow tool was implemented to help sites with a weak or poor backlink profile recover from penalties and avoid multiple links from one or more spammy websites.

Duplicate Content

An SEO term for a block of content that is present on more than one page or website on the internet. It is considered a bad signal for SEO and can result in a search engine penalty. For duplicate content within the same domain, see canonical tags for a solution. As a good SEO duplicate content on one website is not good.

ECommerce SEO

An SEO definition or search engine optimization tactic is performed to increase rankings specifically for an eCommerce brand, category page, or product page. Often an eCommerce SEO campaign focuses on product names product SKU keywords or product definitions.

Dynamic Tags

Most SEO elements are automatically generated using placeholder tokens to put passable meta tags on all pages of a site quickly. These tags are called dynamic Tags. Which are used for pages on a site with different titles, meta descriptions, and other SEO elements that are unique for search engines.

Fresh Content

Fresh Content means the website that is continually updated (weekly or monthly) with content that can include a blog, resource center, and updated metadata.


FTP is used for File Transfer Protocol to transfer files to and from a computer, network, or website.


Google Bot is also known as a spider in SEO definitions. Although it is a web crawler that discovers and indexes new and updated pages on a website is a Google bot.

Google Analytics

is online software. which collects and reports on web traffic, allowing marketers to track the progress of conversions, revenue, traffic sources, and paid campaigns for a website.

Google Search Console

The search console is known as Google Webmaster Tools. This is a free online service provided by Google to monitor a website’s index and crawl status etc.

Seo definations
Google search console, Seo definitions


H1 is the first heading and is used as the main thought of the keyword. This is often the name of the blog post. It can be like the title but not the same to maximize SEO efforts.


HTML is a Hypertext Markup Language. This is a system for creating and marking up websites with content, graphics, links, and images.

Inbound Link

Links from other websites that direct users to a page on your website. Inbound links are also known as backlink link insertion or guest posting.

Internal Link

In SEO definition per line of text or an image within a website that links to another page on the same site. As an SEO definition, this is a good opportunity to incorporate relevant keywords driven to the anchor text.

IP Address

An IP address is a unique set of numbers that are usually separated by periods. That device includes computers, smartphones, and tablets used to communicate with each other within the same network. An IP address is a digital footprint for internet activity on a given network.

Keyword Not Provided

Google Analytics is under organic keywords, “keyword not provided” are organic searches for users logged into their Google account that are no longer accessible for data collection.

Keyword Research

When you have an SEO campaign, research on competitors and a site’s current rankings helps to develop a list of keywords to target for on-page optimization, content development, and link building.

Keyword Stuffing

A black hat SEO tactic for adding a considerable number of keywords onto a page or website to manipulate organic search engines.

Landing Page

A landing page is a page on a website that is specific and unique to a group of users. For SEO, a landing page targets a specific keyword and typically has a good call to action for users.

Link Building

The practice of getting links from other websites to improve the authority of a site. Typical link building includes local citation building, blogger outreach, forums, etc.

Manual Penalty

The negative impact on a site is based on a search engine’s algorithm.

Meta Description

HTML markup allows users to see a snippet of a web page that is typically 160 characters in length. The description is displayed in organic search results for Google, Bing, Yahoo, and other search engines.

No follow

HTML markup on a link tells search engines not to pass link juice and authority to the site. Which is being linked to. No, the following links are standard practice for sites that outbound link on a regular basis.

Organic Search Results

Results on a search engine are based on the relevance of the keyword a user is searching for. These results are typically displayed after a paid advertisement at the top of the page.

Outbound Link

Outbound Links are within a website that takes users to another website.


Google creates page rank and that ranks both the quality and quantity of links to a site. That will help determine a domain’s authority. This scale is 0-10 with 10 being of the highest authority.


Panda was first released by Google in 2011. This is an algorithm update for how Google shows organic search results. This update took aim at thin content sites and low-quality sites to improve user results.


Google’s Penguin algorithms were updated in 2012 and were launched to target unnatural link building specifically to boost and manipulate a website’s organic rankings.

Quality Content

Quality content is relevant and robust for users based on the keyword, industry, and website. Therefore, content also means writing for users and not just for SEO.

Quality Link

Quality links are the creation of relevant and natural links to a website. Typically, having high-quality links to a site can result in improved PageRank, domain authority, and organic rankings.

Robots.txt File

Robots. A text file is a text file on a website that instructs search engines to ignore certain parts of the site. These files are created to prevent search engines from crawling through pages like the admin, logins, cart pages, etc.

Search Engine

SEO definitions Seo term that refers to a program that searches millions of pages and documents using an algorithm to display the most relevant and quality results possible based on a user’s search query.

Search Query

Seo defination

is a keyword that a user types into a search engine to search for relevant websites and information.


is a Search Engine Marketing. This is digital marketing across organic and paid advertising platforms to increase the visibility of a website or web page.


Also known as Search Engine Optimization, SEO is the digital marketing practice to enhance the free traffic and visibility to a website or web page through search engines. SEO formally includes on-page optimization for some important keywords, content development focusing on specific keywords, and high-quality links.


Pages displayed by a search engine which is based on the keyword of a user. Typically, the title and meta description are present for the user, giving them relevant information about the website before clicking.

SEO Definitions
SERP Seo definition


A sitemap is a list of pages on a website that is easily accessible to search engines, crawlers, and users. Sitemaps are formatted as an XML file and organized as a hierarchy. Sitemaps are particularly useful for indexing new and updated web pages.

Google sitemap Seo definitions

Title Tag

HTML elements on a web page represent the most relevant keywords and information about the page. A title tag is displayed to users at the top of their browser in search engine results. The title tag is one of the most crucial factors in ranking a web page for a particular keyword.


URL is a web address that points to a unique page on a website, FTP, email, or database access. Also known as a Uniform Resource Locator.


Usability is an SEO term or an SEO definition based on user-centered design. In developing a website, the design, development. SEO is created based on how the user interacts with the website to improve their experience.

White Hat SEO

White Hat Seo is a Search engine optimization technique. That is aligned with search engine best practices. Therefore, user-focused on the goal of improving the organic visibility of a website. Also known as ethical SEO.

These are all the most important terms or Seo definitions.

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